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Tim McGraw's latest video includes a message. 

The clip to "Highway Don't Care" highlights the dangers of texting and driving.  But the country star says this isn't the start of a new trend for him. 

McGraw explains that he remembers the days when phones didn't leave people's homes, but today's youngest drivers grew up with cellphones, and it's "all they know." 

He adds that he believes it's an important message to send to all drivers - especially teenagers - and with "Highway Don't Care" he felt he had "the right opportunity" to convey it.