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The Stark Story

Stark Automotive is in Stoughton, a town of 13,000 people just outside of Madison. Yet, according to the used car registrations year-to-date, we have outsold the big box metro dealers in the Madison area. How is that possible? We’ve outsold dealers like:

-  Russ Darrow Kia

-  Schoepp Motors East

Bergstrom Chevrolet Madison

- Bergstrom Chevrolet Middleton

-  Don Miller Chrysler Dodge Jeep Ram

-  Don Miller Mazda

- Don Miller Subaru East and West

-Goben West

- Metro Ford

- Metro Kia

- Multiple Zimbrick Locations

Our team uses buying science and technology to get cars into our inventory cheaper, and those savings are passed on to our customers. Our sites see up to seven times the traffic that anyone else does—meaning more people see our pre-owned inventory, and know how our prices compare to the dealers in the metro area. Our prices, compared to the metro-area dealer, and our selection, which more people see than anywhere else, helps make our customers’ decisions easier.

When you meet one of our team members, you’ll know that they are professional, experienced, and part of a nationally-recognized crew: Stark has an A+ rating with the Better Business Bureau. We’ve also been the #1 GM Certified pre-owned car dealer in south central Wisconsin three years running, and we’ve also received the GM Mark of Excellence Award.

For your next pre-owned vehicle purchase, visit south central Wisconsin’s pre-owned sales vehicle leader at Stark Automotive, or take a look at our entire inventory right here.