University of Wisconsin Athletics and its exclusive multimedia rightsholder, Badger Sports Properties, announced today an extension of its broadcast agreement with iHeartMedia’s Madison and Milwaukee markets.
iHeartMedia Madison’s NewsTalk 1310 and WIBA FM 101.5 will continue to serve as the Badgers’ flagship radio stations through the 2023-2024 athletic season. The extended five-year agreement officially kicks off with the 2019 football season, marking the 25th season for iHeartMedia Madison to serve as UW Athletics’ flagship radio partner in Madison. Game coverage on both iHeartMedia’s NewsTalk 1310 and WIBA FM 101.5 in Madison will include all football and men’s basketball broadcasts. In addition, NewsTalk 1310 will continue to carry all men’s hockey games. All women’s basketball, volleyball and hockey game broadcasts will be heard on The Big 1070 AM in Madison.
iHeartMedia’s new home for the Badgers in Milwaukee is 97.3 The Game along with The Big 920. Both stations will simulcast all football and men’s basketball broadcasts as well as men’s hockey and a select number of women’s basketball games. The agreement also includes an extension of the Badger Sports Network agreement with iHeartMedia stations in Eau Claire, Wisconsin.
Plus fans can tune in to hear the coaches radio shows each week featuring Head Coach Paul Chryst during football season, Head Coach Greg Gard during men’s basketball season and Head Coach Tony Granato during men’s hockey season.
“iHeartMedia Madison continues to elevate the listening experience for our fans and we couldn’t be more pleased to recognize them as our radio partner for now more than 25 years,” said Justin Doherty, UW Athletics Associate Athletic Director. “We appreciate their ongoing dedication to the Badgers and look forward to the start of our new term this fall.”
“We have enjoyed a tremendous partnership with the Badgers and are thrilled to continue it for the next five years,” said Jeff Tyler, Division President for iHeartMedia. “Badger sports are part of the fiber of our radio brands in Madison as the flagship as well as Milwaukee and Eau Claire. We are honored to be the home and voice for the outstanding student athletes, coaches and fans.”
Wisconsin Badger sports programming is carried on more than 70 radio stations across the state. The affiliates and all broadcast aspects are overseen and managed by University of Wisconsin Athletics’ multimedia rightsholder and local Learfield IMG College team, Badger Sports Properties.
The University of Wisconsin Division of Intercollegiate Athletics sponsors 23 varsity teams and is a member of the National Collegiate Athletics Association (NCAA) Division I level, competing primarily in the Big Ten Conference since the 1896-97 season.
iHeartMedia is a leading media outlet in the Madison market with multiple platforms including its broadcast stations; podcasts; live events; data; and its digital businesses and platforms including mobile, social and its own iHeartRadio, iHeartMedia’s free all-in-one digital music, podcasting and live streaming radio service – with more than 2 billion app downloads and more than 130 million registered users.
About iHeartMedia Madison/Milwaukee
iHeartMedia owns and operates WIBA-AM, WIBA-FM, WZEE-FM, WMAD-FM, WTSO-AM, WXXM-FM in Madison and WISN-AM, WMIL-FM, WRNW-FM, WRIT-FM, WKKV-FM, and WOKY-AM in Milwaukee, and is part of iHeartMedia. iHeartMedia is the #1 audio company in the United States, reaching nine out of 10 Americans every month – and with its quarter of a billion monthly listeners, has a greater reach than any other media company in the U.S. The company’s leadership position in audio extends across multiple platforms including 848 live broadcast stations; its iHeartRadio digital service available across more than 250 platforms and 2,000 devices including smart speakers, smartphones, TVs and gaming consoles; through its influencers; social; branded iconic live music events; and podcasts as the #1 commercial podcast publisher. iHeartMedia also leads the audio industry in analytics and attribution technology for its marketing partners, using data from its massive consumer base. iHeartMedia is a division of iHeartMedia, Inc. (PINK:IHTM). Visit iHeartMedia.com for more company information.