When you need something or just want to buy something, where do you go first? The days of hopping in the car to head to the mall, hardware store or book shop are a thing of the past for many folks, who now just pick up their phone or laptop and start shopping. We spend a lot of time shopping online, but it turns out, just a handful of retailers get the majority of our money.
New research from Similarweb analyzes data to see which online shopping sites Americans use most often, and one wins by a landslide. Unsurprisingly, Amazon is the most popular site in the country for shopping, getting more than double the Internet traffic as Walmart, its biggest competitor.
- Amazon dominates with about 40% of the U.S. e-commerce market, and around 390-million monthly users on their website.
- They’re even more popular with app users, beating the next four biggest competitors combined, with 255-million monthly users.
- eBay is the third most popular e-commerce website, with 106-million monthly users.
- Temu, the China-based site for cheap fast fashion and home goods, is now the third-most popular ecommerce app in America.
- It was the most downloaded app in the country in 2024 and has around 69-million monthly active users.
The Most Popular Online Shopping Sites in the U.S.
- Amazon - 390-million monthly active users
- Walmart - 166-million monthly active users
- eBay - 106-million monthly active users
- Target - 96-million monthly active users
- Etsy - 86-million monthly active users
The Most Popular e-Commerce Apps in the U.S.
- Amazon - 255-million monthly active users
- Walmart - 96-million monthly active users
- Temu - 69-million monthly active users
- Target - 39-million monthly active users
- eBay - 35-million monthly active users
Source: Visual Capitalist